You can follow along with the 30 Second Book Club on-air weekday afternoons at 4:50 on 98.5 KTIS, and share any thoughts you have at 651-631-5050!

You say around 7,000 words every day. How many of them connect the way you want them to? Whether you want to be a better communicator in your personal or professional life, Robert Paolini’s book, GOOD TALK GREAT SALES: The Radically Different Sales Process and Business Communication Skills of Top Producers, can help!

Robert talks about the 4 steps of communication that helped transform his business… and his life:

Good T.A.L.K.

The four steps of good T.A.L.K:

Truth – Speaking it to yourself first, then to others. Telling the truth when it’s difficult is even more important, because when we avoid the consequence, we are avoiding the change in behavior we need to move forward.

Attention – This is very important to gain and to give. The best way to get someone’s attention is to ask questions. Asking the right questions and learning more about the person you’re talking to will help get their attention.

Listen – When it comes to negotiation in business or any conversation, it always helps to let the other person talk first. You may find a better solution to your problem!

Kindness – You may be surprised that this is in the acronym for communicating better, but if people believe that you have their best interests in mind, they are more likely to give you the benefit of the doubt. It is also an important part of work-life balance, if we have anger at work, it will definitely transfer over to your home life as well.

He also shares the secret to success (and how it relates to the movie, Frozen, you can find that around the 15 minute mark of the podcast)

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